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STRATEGIC
SOFTWARE
DESIGN

EST
MMXXV
AU

App design in Perth. By someone who's shipped the apps you've likely used.

20 years designing and building mobile apps, web apps, and digital products. Working directly with founders and product teams who need quality output without the agency overhead.

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01 / THE PROBLEMs

You've got quotes from 3 agencies. None of them feel right.

You've talked to agencies. Good ones, probably. But their model is built for bigger budgets and longer runways. The work they'd produce is solid, you just can't make the numbers work for where you are right now.

You tried building it yourself. The tools made it look easy.

You got further than you expected. But now you're spending 10 hours a week tweaking something that still doesn't perform, and that's 10 hours you're not spending on the part of the business only you can run.

You know what good looks like. You just can't get there with the team you've got.

Your internal developers can build anything you spec. The problem is nobody's speccing the right things. The product grows sideways instead of forward, and you need someone who can hold the design and strategy together without a 12-person team.

You don't need a bigger team. You need a better one…

You don't need a bigger team.
You need a better one…

02 / WHY OVRFLO

Hi, I'm Jarrad Grigg. 20 years experience in designing apps across Perth's digital industry. I co-founded and ran a digital agency for 14 years, then spent 3 years as CPO at a mobile app agency and have led teams for apps used by millions of people.

OVRFLO runs differently. No project managers relaying messages. No design team briefing a dev team. You work directly with me, using AI-assisted workflows that compress months of traditional agency time into weeks.

AI handles the mechanical work. I handle the 20 years of knowing where users get stuck, what features we should build and where the risk actually lives.

Hi, I'm Jarrad Grigg. 20 years experience in designing apps across Perth's digital industry. I co-founded and ran a digital agency for 14 years, then spent 3 years as CPO at a mobile app agency and have led teams for apps used by millions of people.

OVRFLO runs differently. No project managers relaying messages. No design team briefing a dev team. You work directly with me, using AI-assisted workflows that compress months of traditional agency time into weeks.

AI handles the mechanical work. I handle the 20 years of knowing where users get stuck, what features we should build and where the risk actually lives.

"His product design depth, AI fluency & clear communication make every project better."

Yianni Mathioudakis· DEEO

"These guys are next level thinkers and executors, a genuine part of the team."

Dylan Holtzhouzen· Menuzen

"Ovrflo will reshape the way products are designed & managed."

Joel Pember· Juicebox

03 / SERVICEs

App design in Perth. From strategy through to shipped product.

Create is OVRFLO's design and build tier. Research, design, and iteration from a senior product designer, using AI-assisted workflows that compress agency timelines into weeks.

Strategy & Research

STRATEGY, UX RESEARCH & COMPETITIVE ANALYSIS

Evidence-based product direction. Competitor analysis, user research, and strategic UX that tells you what to build, for whom, and why.

Suitable for teams who've been guessing at priorities and need clarity before committing to design or development.

Design & Prototyping

USER FLOWS, INTERFACE DESIGN & PROTOTYPES

Comprehensive user flows, wireframes, high-fidelity interface design and functional prototypes you can test with real users.

Suitable for founders who need production-ready designs grounded in research, not mockups built on assumptions.

Build & Iterate

SHIP, MEASURE & IMPROVE

Working alongside your product team to build, validate with real data, and iterate. We look at what users actually do, not what we hoped they'd do, and improve from there.

Suitable for teams who want a product that gets better after launch, not one that ships and stagnates.

04 / RECENT WORK

From global launches to functional prototypes. The work we stand behind.

Proudback

rapid product prototyping for an innovative tourism platform. all media generation, web design, development & copywriting by ovrflo

GUIDE | CREATE

Proudback

rapid product prototyping for an innovative tourism platform. all media generation, web design, development & copywriting by ovrflo

GUIDE | CREATE

Menuzen

ovrflo led the entire ux design & product strategy for 3 software products with global marketing & product launches

DRIVE

Menuzen

ovrflo led the entire ux design & product strategy for 3 software products with global marketing & product launches

DRIVE

Backbone

End to end design and development of an AI enabled operations software. CRM, Meeting Companion, Contracts and more.

DRIVE

Backbone

End to end design and development of an AI enabled operations software. CRM, Meeting Companion, Contracts and more.

DRIVE

04 / how it works

Step 1

Discovery

30 minutes. Free. We talk about what you're building, where you're stuck, and whether OVRFLO is the right fit. No obligation. I'll tell you if someone else would serve you better.

Step 2

Propose

If it's a fit, I'll put together a clear proposal in a day. What we'll build, what it'll cost, and when you'll see first outputs. No surprises, no scope creep.

Step 3

Kick-off

Monthly retainer. You get direct access to me. Weekly check-ins with async updates as work progresses. First design outputs typically land within the first 2 weeks.

05 / FAQs

Most Create engagements run 2-4 months at $10K/month. That's $20K-$40K for research, UX, interface design, prototyping, and depending on complexity, a fully built and launched product. I'll give you a specific estimate after the discovery call.

Mobile apps (iOS, Android), web apps, SaaS platforms, and websites. Most of my work over 20 years has been in mobile and web application design for startups, scale-ups, and enterprise clients across Perth and internationally.

Both. The Create tier covers research, UX, interface design, and prototyping. If you need the product built, depending on the scale I will build it for you, or work with trusted development partners and maintain full quality oversight through to launch. I can also hand designs off to your existing dev team and work with them to ensure implementation is handled well.

Most app design projects run 2-4 months from kickoff to shipped designs. Working prototypes usually land within the first 2-3 weeks. If you need a full build through to App Store launch, add another 2-4 months depending on complexity.

That's fine. Monthly retainer, cancel anytime. Some projects only need 4-6 weeks of design. I'd rather do focused, high-quality work for a short period than pad out a 6-month engagement with work you don't need.

Yes. A Guide engagement ($5K/month) gives you strategic advisory sessions where we shape the project together before committing to a build. Good way to test the working relationship.

Fremantle, Western Australia. I work with clients across Perth, WA, and internationally. All engagements run on AWST. Happy to meet in person if you're local.

You work directly with the person doing the work. 20 years of experience, no layers of project managers or account executives in between. That means faster decisions, tighter feedback loops, and a level of care that's hard to get from a team of 15 where your project is 1 of 8.